Top Tips for IELTS

Target

Today’s word of the day exercise is

target

Notes

This is another key word for IELTS people and is similar in meaning and use to these words:

  • goal
  • aim
  • purpose
  • objective

It can be used in a wide range of contexts and especially business and education when one is writing about reasons and motivation.

Forms of the word

target (verb and noun)

Using the word

set/meet/attain etc: An effective way of motivating employees is to set them targets and to reward them when they achieve them.

audience/customers/market: It should be remembered that these advertisements are also frequently seen by children and not just their target audience.

date: Any target date needs to be realistic.

prime/primary/original: A prime target for spending cuts should be defence as this would allow more money to be spent on health and education.

on/off/below: While the government is still on target to meet its spending cuts, this is at the expense of reduced services.

targeted at: Although these magazines are targeted at teenagers, they are often bought by much younger children.

Two idioms

a soft/easy target: if something is a soft target, you are perhaps aiming too low as even if you succeed there is little to be gained. Very often the phrase is used when you criticise someone/something

a moving target: this is a situation that you are trying to deal with that is constantly changing and is perhaps hard to deal with

 

Exercise

   

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One Response to Target

  1. Anonymous October 11, 2014 at 10:05 am #

    really useful and memorable way. thanks a lot

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