Today’s word of the day exercise is
This is another key word for IELTS people and is similar in meaning and use to these words:
It can be used in a wide range of contexts and especially business and education when one is writing about reasons and motivation.
Forms of the word
target (verb and noun)
Using the word
set/meet/attain etc: An effective way of motivating employees is to set them targets and to reward them when they achieve them.
audience/customers/market: It should be remembered that these advertisements are also frequently seen by children and not just their target audience.
date: Any target date needs to be realistic.
prime/primary/original: A prime target for spending cuts should be defence as this would allow more money to be spent on health and education.
on/off/below: While the government is still on target to meet its spending cuts, this is at the expense of reduced services.
targeted at: Although these magazines are targeted at teenagers, they are often bought by much younger children.
a soft/easy target: if something is a soft target, you are perhaps aiming too low as even if you succeed there is little to be gained. Very often the phrase is used when you criticise someone/something
a moving target: this is a situation that you are trying to deal with that is constantly changing and is perhaps hard to deal with