The daily word today is
This is a word with two very important uses. It can be used to write about the aim or purpose of a suggestion or proposal. It can also be used to describe whether the viewpoint is subjective or objective.
Forms of the word
objective: an adjective meaning something
objective: a countable noun meaning the same as goal
objectively: an adverb
objectivity: an uncountable noun
Using the word
totally: In the ideal world the press should remain independent and present completely objective points of view.
analysis/assessment: Because parents are so close to their children it is not always easy for them to assess their abilities objectively.
achieve/meet/pursue/fulfil: One role of a manager is to ensure his meets all their objectives.
key/main/principal: The main objective must be to reduce the amount of carbon dioxide released into the atmosphere.
Other related words
There are a number of different ways to talk about objectives. Some of the more common synonyms are: